The AMAG Group is shaping the future of mobility with a holistic approach to sustainability that combines renewable energy, innovative mobility solutions and the circular economy. Our strategy is based on close cooperation along the entire value chain – from vehicle production, charging and energy management solutions to recycling and carbon removal. Together with our partners – each focusing on their own area of expertise – we are shaping the future in an innovative and sustainable way.
As part of our efforts to actively shape mobility in Switzerland, we work closely with leading universities and research institutions and continuously invest in research and development. Our focus is on decarbonising the transport sector, using synthetic fuels (synfuels), utilising new storage technologies and continuing to develop innovative mobility concepts.
Sustainable vehicle production and renewable energy
Sustainability starts with our core business – cars. Models such as the Volkswagen ID.7, the Audi Q6 e-tron and the Skoda Enyaq will play a key role on the road to emission-free mobility. Of course, electric cars also require large amounts of energy. As such, electromobility can only contribute to the energy transition effectively if the required energy is generated sustainably and used efficiently. This is why we are working with our subsidiary Helion to expand solar panel systems – both on office/industrial buildings and private households.
We also anticipate rapid progress in the development of safe and efficient systems for autonomous vehicles. These will help relieve traffic congestion over the long term, reduce land consumption and increase road safety. Our collaborations with startups such as Holo and MOIA and organisations like the ZUG ALLIANCE have the potential to redefine mobility.
Holistic mobility experience
We are also focused on linking different modes of transport as seamlessly as possible, since combining individual and public services has the potential to create sustainable mobility solutions that offer excellent flexibility. One example is expanding our mobility platform allride, which has also given customers access to public transport since 2024.
However, simply expanding renewable energy is not enough. Fluctuations in power generation from the sun and wind require intelligent control systems to optimise the flow of energy. For example, thanks to technologies such as bidirectional charging, electric cars can not only draw electricity from the grid but also feed surplus electricity back into homes or the network of public charging stations. Electric vehicles can therefore become active parts of the energy transition, helping to stabilise the grid, make better use of renewable energy and reduce dependence on fossil energy sources in the long term.
Continually expanding charging infrastructure
Efficient charging infrastructure is also vital for the success of electromobility. This is precisely why we are making investments to expand our own charging infrastructure and improve access to the charging network. Our Charge:ON service offers customers standardised charging rates across the country, giving them access to over 15,000 charging stations in Switzerland and more than 600,000 in Europe.
Flexible mobility solutions for a sustainable future
Instead of relying solely on traditional vehicle ownership, we are making mobility more flexible, more sustainable and easier to access. We offer our customers car-sharing services (allride), subscription models (Clyde) and rental solutions (Europcar) that are available exactly when needed and without any long-term commitment. Our goal is to create a seamless, sustainable mobility chain that intelligently networks electric cars, e-bikes, car-sharing hubs and public transport. This will not only make mobility more environmentally friendly but also more convenient and personalised than ever before.
Renewable fuels to help energise sustainable mobility
Electromobility is not the only solution for a sustainable future. Together with Synhelion, we are working to commercialise and distribute solar fuels that are almost completely carbon-neutral. This innovative technology uses concentrated solar energy to produce synthetic fuels that can be used with existing combustion engines and infrastructure. The world’s first industrial plant of this kind started operating in 2024, with commercial production scheduled to begin in 2027. This will open up new prospects for defossilising aviation, heavy goods transport and other sectors where electromobility is not always practical.
Recycling and circular economy
An efficient circular economy is essential to achieving our climate goals. Volkswagen AG uses innovative recycling processes to recover raw materials such as lithium, nickel and cobalt from batteries, thereby helping to reduce dependence on primary raw materials and minimise environmental impact. In addition, both Volkswagen AG and AMAG rely on second-life batteries, which often still have 70–80% of their original storage capacity after being used in a vehicle and can therefore continue to be used for stationary energy storage before eventually being recycled.
People drive transformation
Of course, our more than 7,500 employees are also playing a major role in the mobility transition. With around 800 trainees, we are one of the largest companies in Switzerland that provides training. Our AMAG Academy also teaches the skills of tomorrow – from electromobility and digitalisation to sustainable energy supply.
• Longest test drive in Switzerland: our electric vehicle subscription, Clyde, allows customers to test drive a vehicle for up to three months – the longest in Switzerland. Once the test drive ends, customers also get 50% of their Clyde instalments back when buying, leasing or taking out a long-term subscription for a new car – regardless of whether they opt for an electric, hybrid or ICE vehicle.
• 28 cents/kW charging rate: we offer an extremely affordable charging rate for all our existing and new customers throughout Switzerland at all AMAG locations and participating sales partners.
• Charge:ON charging and billing solution: innovative charging and billing solutions for private individuals and companies.
• Everything from a single source: solar panel systems, heat pumps, charging stations, electricity storage and intelligent networking and control systems.
• AMAG app – Your garage in an app: easily make an appointment or report damage, find the nearest petrol or charging station, and much more.
• HPC fast charging network: AMAG is building fast charging stations for electric cars at 13 central locations across Switzerland. A total of 52 charging points with a maximum output of 360 kW per charging station will be available.
• All-inclusive LeasingPLUS: vehicle, services, tyres and insurance.
