AMAG has positioned itself as a leading provider of sustainable individual mobility. With a clear vision, strategic focus and innovative solutions, we are driving the transformation of mobility in Switzerland. Our goal is to create an emission-free future that benefits both the environment and society.
As the largest automotive dealer in Switzerland, the AMAG Group is aware of its responsibility towards both the environment and society. In recent years, we have steadily evolved beyond our import, trading and service business into a provider of comprehensive mobility solutions.
Our approach to the much needed low-emission transport solutions of the future is to combine renewable energy with sustainable drive technologies. We define «renewable mobility» as a system that is not only based on renewable energy but also minimises greenhouse gas emissions along the entire value chain – from production and use through to recycling. Our vision is to continue growing as a leading provider of sustainable individual mobility over the coming years and to play an active role in decarbonising the transport sector. We are focusing on five strategic areas to help us realise this vision.
In terms of our ecological goals, our actions are based on the Swiss Federal Government’s climate strategy, which aims to achieve net zero by 2050. However, we have set ourselves a more ambitious target: to achieve net zero by 2040. This includes all stages of our value chain – from low-emission production and the use of electric vehicles through to the recycling of materials.
Our climate strategy goes beyond technological solutions because we understand that we need to bring people – and especially younger generations – with us on this journey if we want to shape the future of the AMAG Group with sustainability in mind. We use various educational and promotional programmes to raise awareness of our ecosystem, promote sustainable mobility and climate protection at all levels and support associated and future business models.
While the AMAG Academy provides practical training in sustainable technologies, the AMAG Welcome Camp teaches talented young people about the importance of decarbonisation and new forms of mobility. As part of our regular Sustainability Months, we also offer all employees workshops, Learn@Lunch sessions and interactive events to integrate sustainability topics into everyday working life and highlight specific options for action. We employ initiatives like these to promote a culture of responsibility across the company and make sustainability a key component of how we work.
